In the realm of user experience (UX) design, user personas provide concrete examples of people who will eventually use a product. Personas help focus the design process.

While this might seem like a contrived exercise, in web design projects that I've worked on in the past, I've found that user personas help the design team by making it easier to communicate specific rationale for aspects of the project. Personas also make it easier to write website text.

I've reviewed the backgrounds of people that we interact with on a regular basis or who manage NCAR from above and have constructed three personas:

  1. Educated generalist
  2. Career researcher
  3. Graduate student

This document provides fictitious biographic sketches of these three user personas, outlining each user's background, job responsibilities, what they value and how they will interact with our web presence.

Feel free to debate, edit or augment any of these personas.

Educated generalist

Amber Adwell

BS Oceanic and Atmospheric Sciences, University of California, San Diego
PhD Atmospheric and Oceanic Sciences, University of California, Los Angeles

Amber is a program director at NSF. Prior to joining NSF, she was a tenure-track professor at an R1 university. Amber manages two programs for NSF: GEO Opportunities for Leadership in Diversity (GOLD) and Improving Undergraduate STEM Education: Pathways into the Earth, Ocean, Polar and Atmospheric & Geospace Sciences (GEOPAths). She is participating in NSF’s midterm site visit evaluating UCAR's cooperative agreement. She makes recommendations to the Geoscience Directorate on how NSF funds should be spent on research and science education. She is also an advisor to the American Geophysical Union's Sharing Science program.

Time spent on the site: minutes
Domain expertise: low
Long-term influence: high

Amber is responsible forAmber valuesAmber needs
  • Funding highly leveraged projects
  • Creating pathways into Earth Science
  • Advancing the careers of a diverse population
  • Accessibility
  • Personnel who help to develop the careers of students and early career scientists
  • An overview of the scope of DART's applicability
  • A sense of the team's ideals
  • A list of recent research accomplishments
  • An explanation of DAReS outreach efforts

Career researcher

Bishan Bakshi

BS Chemistry and Statistics, Indian Institute of Technology, Ropar
MS Atmospheric Science, University of Washington

Bishan is an atmospheric chemistry modeler. He is familiar with Bayesian statistics and atmospheric models and was recently hired on a two-year contract position at the Pacific Northwest National Laboratory where he does ozone modeling using MPAS. His first language is Punjabi and he learned English in elementary school. He has lived in the United States for 4 years.

Time spent on the site: days
Domain expertise: high
Long-term influence: medium

Bishan  is responsible forBishan valuesBishan needs
  • Completing his modeling project within his two-year contract
  • Publishing his results
  • Instructions written in an easy to understand fashion
  • Being able to find relevant content
  • Getting his data assimilation system up and running quickly
  • Documentation with a clear organizational hierarchy
  • Easy-to-use model interfaces

Graduate student

Charlie Christie

BS Physics, College of Charleston
Graduate student in Physical Oceanography, University of Rhode Island

Charlie is somewhat familiar with the oceanographic literature and has two years of experience completing deterministic runs with a regional ocean model. He was exposed to frequentist statistics in his undergraduate physics labs. He is writing his PhD prospectus and plans to use DART and the regional ocean model to study warm core ring shedding in the Gulf Stream. Although he is at one of the top oceanography programs in the country, the University of Rhode Island does not offer any courses in data assimilation or inverse methods. The most applicable course Charlie has taken was a numerical modeling course that included a short section on parameter estimation. Charlie is also colorblind.

Time spent on the site: weeks
Domain expertise: medium
Long-term influence: variable


Charlie is responsible forCharlie valuesCharlie needs
  • Completing the project outlined in his prospectus
  • The ability to create original research
  • Instructional material to bridge the gap between what he's learned in graduate school and what he needs to know to do ensemble DA
  • A user guide that shepherds him from low-order models to his regional model
  • Help with scientific workflow

Images used in this article

  1. The educated generalist image was authored by Hennepin County and the author has dedicated the work to the public domain.
  2. The career researcher image was authored by Abishur Prakash and is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.
    It was scaled and cropped from its original dimensions of 3024 x 4032 pixels to 623 x 831 pixels.
  3. The graduate student image was authored by Jordan Maron and is licensed under the Creative Commons Attribution-Share Alike 4.0 International license.
    It was cropped from its original dimensions of 831 x 831 pixels to 623 x 831 pixels.



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1 Comment

  1. I'm digging the fact the Charlie is from URI.  It is the best university in Rhode Island.