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Please add to this list and share it with colleagues interested in social networking in support of our mission.

For newcomers - getting started

Beginner's Guide to Facebook ( -

Beginner's Guide to Twitter ( -

Favorite hashtags - not just for Twitter

Hashtags by Topic  - Borrow, comment, and add your own

Platform-specific tips


Facebook help -

10 Facebook Tips for Power Users:

Step-by-Step Guide to Moderating Comments on Facebook Timeline - (April 2012)

Older resources

Step-by-step guide to Facebook -

Facebook for Nonprofit Beginners -

Facebook Pages - Users Manual: definitions, getting started, settings, analytics -


Google help -

Google+ Improves on Facebook (David Pogue, July 2011) -

Testing the Waters (July 2011) -


Nomenclature - RTs, MTs, mentions, DMs

Twitter nomenclature - RTs etc

More Twitter help

15 Commandments for Government Agencies on Twitter -

Twitter Help - New User FAQ -

What are hashtags? (Twitter Help) -

Ten easy steps for Twitter beginners -

10 Tips and Tricks for Powerful Twitter Search -

Older resources

Twitter U (NSDL Road Report) -

Social Bookmarking

The Top Ten Social Bookmarking Sites on the Web (delicious, reddit, stumbleupon, etc.) -


Discussion of Wikipedia use cases and best practices at the WAG on February 11, 2011

Blogging - best practice examples

Implementation examples


Stay current via Mashable: The Social Media Guide -

these will all become outdated over time:

Facebook's Edgerank (algorithm affecting who sees your Page posts) - (03/21/12)

Ten Facebook Tips for Power Users -

Improve Your Twitter Efficiency -

Do You Follow? - Twitter Tips -

Social Media Examiner - (business oriented, but includes useful tips, such as: )

Best Practices from the Society for New Communications Research



Facebook Insights -

Twitter Analytics & "Direct Traffic" -

Writing for social media

Writing for social media -

(downloadable Word docs)

  File Modified
Microsoft Word 97 Document Analyzing traffic on social media.doc tips for monitoring the conversation Nov 01, 2010 by Zhenya Gallon
Microsoft Word Document BuildingTwitterAudience.docx tips for finding folks who'll want to follow you Nov 01, 2010 by Zhenya Gallon

Social media research & in the news


Understanding how Twitter is used to widely spread scientific messages (Web Science Conference 2010,Paper Session 2: Web & Communities, Monday, April 26; accessed 04/30/10) -

Pew Internet & American Life Project -

[Best Practices for] Distributing Content Through Social Networks and RSS -

  • "Unfortunately, once users decided to follow a company, it wasn't always easy to find it. Users often visited a company's own site to find subscription info because current social networking sites offer poor search and navigation. Sadly, even a company's own site sometimes failed to help users find that company's social services. At a minimum, make sure your own search engine coughs up the appropriate pages as a "best bet" when people search for query terms like "Twitter" or "Facebook."
  • "non-technical users didn't typically understand what the term "RSS" meant. This remains true today, and we still recommend using a phrase like "RSS feeds" to supplement the acronym with one or more explanatory words.
  • "The biggest change from our earlier research is that RSS is now being used more and by a broader audience. Previously, RSS use was fairly experimental and mainstream users weren't sure how to best use the features. Now, people are more accustomed to RSS and select their feeds carefully.

The use of social media for climate and weather studies (PDF of presentation slides) -

Social Network Sites: Definition, History, and Scholarship -

The Benefits of Facebook "Friends": Social Capital and College Students' Use of Online Social Network Sites -

Facebook and Procrastination: Runaway coverage mistakes correlation for causation (Columbia Journalism Review) -

In the News

Four Ways of Looking at [Visualizing] Twitter -

New BBC Director Mandates Journalists Use Social Media -

Science and Web 2.0: Talking About Science vs. Doing Science (Society for Scholarly Publishing) -

M.I.T. Taking Student Blogs to Nth Degree (NY Times) -

  • "Dozens of colleges . . . embracing student blogs . . . as a powerful marketing tool for high school students, who . . . are less interested in official messages and statistics than in first-hand narratives and direct interaction with current students."

Social media and the scientific meeting: "To tweet or not to tweet" -

10 High Fliers on Twitter (Chronicle of Higher Education) -

Everybody's talking: social networking at NCAR and UCAR -

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