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NCAR and UCAR’s visual identity relies heavily on photography. The shift from white backgrounds to image backgrounds is one of the major pillars of our rebranding effort. Stunning visuals that complement our science outreach materials help attract a wide variety of audiences, which is increasingly important in the crowded world of digital communication.
It is of utmost importance to ensure that the images used in DART materials are not copyrighted. Use of copyrighted images requires permission of the copyright holder. Ignoring copyright restrictions risks a lawsuit for copyright infringement.
It is possible to pay to use copyrighted images from stock photography websites, but DAReS hasnI've attempted to attain images from royalty-free photography websites but we haven't received permission to spend funds to pay for stock photographs.
The easiest-to-use database navigate source of royaltynon-free images that I'm aware of copyrighted images are the NOAA, NASA, US Forest Service, Bureau of Land Management & National Park service photo streams on Flickr:
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