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Tues Oct 29, 2013 -  1pm, CG1-2126

ABCs of social media at NCAR/UCP/UCAR

A) Overview of current social media landscape

B) Electronic handouts = resources for participating

C) Time permitting: tweeting tips

A) The current landscape

The big three:

Facebook
Twitter
YouTube

Who's on social media at NCAR/UCP/UCAR?
     http://www2.ucar.edu/atmosnews/social-media-ncar-ucar

Facebook:
     group = community building, safe space for conversations, truly social
     page = public face, build awareness of website, workshops and other events, more news push than interactive

What to share?
     news and info
     build/support community, foster two-way conversation (harder to do)
     how does this specific post support our organizational mission?

Let others do social media for you:

Be sure your news and information pages have sharing buttons installed. Talk to your Web Developer about installation, and about access to free analytics from the sharing service, once installed.
     {+}http://www.addthis.com/+  (AtmosNews uses this)
     {+}http://www.sharethis.com/+ 

Demographics:

http://pewinternet.org/Reports/2013/social-networking-sites/Findings.aspx

2005: 8% . . . 20xx: 67% . . . 2013: 72% of online U.S. adults use "social networking sites"

As of December 2012:
15% of online adults say they use Pinterest (which adults? = where the women are)
13% ... use Instagram
 6%  ... use Tumblr
67% ... use Facebook (near-even split between men and women for AtmosNews, age group = postdocs/early career scientists)
20% ... use LinkedIn (as of August 2012.)
18% ... use Twitter  - 30% of 18-29--year-olds - (heterogeneous mix of faculty, met. undergrads, journalists, wx b'casters, environmentally/politically engaged) 
     http://pewinternet.org/Reports/2013/social-networking-sites/Findings/Twitter.aspx

The niches:

Where are the educators? Where are YOU finding colleagues? What are they doing there?

LinkedIn ??

--Yes, more recently. Merits further attention.

Google+  ??

--Not really (tech savvy, "early adopters" - copy and paste select FB news posts to G+ as a low-cost way to have a presence there)

Pinterest

--Yes, let's talk!  See for example:
    {+}http://www.pinterest.com/all/education/+

    {+}http://www.pinterest.com/erinklein/pinterest-for-teachers/+

    http://www.pinterest.com/search/pins/?q=science%20museums

    http://www.pinterest.com/search/pins/?q=science%20projects&rs=ac&len=7

    http://www.pinterest.com/search/pins/?q=science%20classroom&rs=ac&len=7

    http://www.pinterest.com/search/pins/?q=science%20experiments

Outcome: next EdGroup session will focus on Pinterest    

The nice-to-have, if your time permits:

Flickr
What else?

Q: What about Forums?

A: from the group:

never been successful (COMET, GLOBE, NSDL experience) - people don't have time, esp. teachers

takes strong, constant moderator to be successful = high cost

even on LinkedIn or FB groups - takes moderation to get/keep a conversation going - many members post adverts for their services, which get funneled into a separate section

COMET FB group: 2,100 users, sharing their take on forecast, case studies = group-generated content

People are used to getting pings from Facebook when someone posts something new, so people go there

SOARS FB page: has grown to be a community for the proteges (we chose to create an open page, not a closed group) - members like seeing personal news from each other

NSDL: ended their FB group in favor of an FB page (no simple conversion, posted notices that they were moving to a page)

B) Electronic "Handouts"  - Walkthrough of WAG Social Media wiki

https://wiki.ucar.edu/display/wag/WAG+Social+Media+Working+Group

----Legal considerations: UCAR Social Media Guidelines, protecting copyright (photos, video, etc.) - 

----Resources (for getting started, tips and best practices, or for explaining to your boss why its worth investing in FB: {+}http://mashable.com/2013/10/24/1-in-3-americans-get-news-on-facebook/+

----New resources: Hashtags, Twitter nomenclature

----Mailing list - Please sign up (via mailman): http://mailman.ucar.edu/mailman/listinfo/wagsocialmedia

C) Tweeting tips

--you're writing a headline - let your link tell the rest of the story 
-----(don't have a link? why not?)

--don't make people guess: "Join us for our DKW seminar tomorrow ... "  ?? (what's DKW, and why should I care?)

--keywords, keywords, keywords - turn up to three into hashtags - SEARCH Twitter FIRST to see if a hashtag is active or unloved

Final note: 

Role of FB in tracking down staff during recent floods - to determine their safety - invaluable

Role of AtmosNews staff messages on FB - some staff checked FB but not email that morning

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