Topic of discussion: Social Media and Learning
Location: GC1 - 2126
Guest speaker: Zhenya Gallon, UCAR Communications
- Julianne Blomer, DLS
- Eileen McIlvain, NSDL
- Wendy Abshire, Spark/COMET
- Bruce Muller, COMET
- Lon Goldstein, COMET
- Marianne Weingroff, COMET
- Kristin Wegner, GLOBE
- Julie Mallmberg, GLOBE
- Maggie , GLOBE
- Randy Russell, Spark
- Moira Kennedy, Spark
- Becca Hathaway, Spark
- Ernesto Munoz, CGD
- Cindy Schmidt, UCAR/UN Fdtn
Review of UCAR Communications use of social media, social media resources, social media policies and best practice.
Plans for next meeting: Organizer: Julie Malmberg; Topic: Pinterest (and maybe infographics)
WAG Social Media Working Group - an interest group for anyone interested in using social media in support of the organization's mission
----Legal considerations: UCAR Social Media Guidelines, protecting copyright (photos, video, etc.) -
----Resources (for getting started, tips and best practices, or for explaining to your boss why its worth investing in FB: http://mashable.com/2013/10/24/1-in-3-americans-get-news-on-facebook/)
----New resources: Hashtags, Twitter nomenclature
----Mailing list - Please sign up (via mailman): http://mailman.ucar.edu/mailman/listinfo/wagsocialmedia
Social Media - for NCAR/UCAR EdGroup
Tues Oct 29, 1pm, CG1-2126
ABCs of social media at NCAR/UCP/UCAR
A) Overview of current social media landscape
B) Electronic handouts = resources for participating
C) Time permitting: tweeting tips
A) The current landscape
The big three:
Who's on social media at NCAR/UCP/UCAR?
group = community building, safe space for conversations, truly social
page = public face, build awareness of website, workshops and other events, more news push than interactive
What to share?
news and info
build/support community, foster two-way conversation (harder to do)
how does this specific post support our organizational mission?
Let others do social media for you:
Be sure your news and information pages have sharing buttons installed. Talk to your Web Developer about installation, and about access to free analytics from the sharing service, once installed.
http://www.addthis.com/ (AtmosNews uses this)
2005: 8% . . . 2012: 67% . . . 2013: 72% of online U.S. adults use "social networking sites"
As of December 2012:
6% of online adults say they use Tumblr
13% ... use Instagram
15% ... use Pinterest (which adults? = where the women are)
67% ... use Facebook (near-even split between men and women for AtmosNews, age group = postdocs/early career scientists)
20% ... use LinkedIn (as of August 2012.)
18% ... use Twitter (30% of 18-29--year-olds | AtmosNews followers =heterogeneous mix of faculty, met. undergrads, journalists, wx b'casters, environmentally/politically engaged)
Where are the educators? Where are YOU finding colleagues? What are they doing there?
--Yes, more recently. Merits further attention.
--Not really (tech savvy, "early adopters" - copy and paste select FB news posts to G+ as a low-cost way to have a presence there)
--Yes, let's talk! See for example:
Outcome: next EdGroup session will focus on Pinterest
The nice-to-have, if your time permits:
Q: What about Forums?
A: from the group:
never been successful (COMET, GLOBE, NSDL experience) - people don't have time, esp. teachers
takes strong, constant moderator to be successful = high cost
even on LinkedIn or FB groups - takes moderation to get/keep a conversation going - many members post adverts for their services, which get funneled into a separate section
COMET FB group: 2,100 users, sharing their take on forecast, case studies = group-generated content
People are used to getting pings from Facebook when someone posts something new, so people go there
SOARS FB page: has grown to be a community for the proteges (we chose to create an open page, not a closed group) - members like seeing personal news from each other
NSDL: ended their FB group in favor of an FB page (no simple conversion, posted notices that they were moving to a page)
B) Electronic "Handouts" - Walkthrough of WAG Social Media wiki
C) Tweeting tips
--you're writing a headline - let your link tell the rest of the story
-----(don't have a link? why not?)
--don't make people guess: "Join us for our DKW seminar tomorrow ... " ?? (what's DKW, and why should I care?)
--keywords, keywords, keywords - turn up to three into hashtags - SEARCH Twitter FIRST to see if a hashtag is active or unloved
Role of FB in tracking down staff during recent floods - to determine their safety - invaluable
Role of AtmosNews staff messages on FB - some staff checked FB but not email that morning